CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation
Corporate social responsibility (CSR) is a force to “pull” customers to the organizational mission and values, and influence them to contribute to the organization. The primary purpose of the research is to assess how CSR contributes to customer value co-creation. The research also seeks evidence on...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2019
|
| In: |
Journal of business ethics
Year: 2019, Volume: 155, Issue: 2, Pages: 379-398 |
| Further subjects: | B
Vietnam
B Corporate social responsibility B Servant Leadership B Customer value co-creation behavior B Relationship marketing orientation |
| Online Access: |
Volltext (lizenzpflichtig) |