Straight from the Source? Media Framing of Creative Crowd Labor and Resultant Ethical Concerns
Increasing numbers of marketers are turning to the crowd—members of the public engaged with brands via the Internet—to develop marketing and advertising campaigns. Some marketers use social media to connect directly with customers, while others use crowdsourcing agencies to harness the power of crow...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 154, Issue: 2, Pages: 575-585 |
| Further subjects: | B
Crowdsourcing
B Creative Work B Advertising B Marketing |
| Online Access: |
Volltext (lizenzpflichtig) |