Male Versus Female: How the Gender of Apologizers Influences Consumer Forgiveness
In a corporate apology, the apologizer can be either a male or a female. How does the gender of the apologizer influence consumer forgiveness? We suggest that the relative effectiveness of corporate apologies made by males versus females depends on the nature of the corporate wrongdoing, namely whet...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 154, Issue: 2, Pages: 371-387 |
| Further subjects: | B
Forgiveness
B Social perception B Apology B Gender B Wrongdoing |
| Online Access: |
Volltext (lizenzpflichtig) |