Fairtrade Towns as Unconventional Networks of Ethical Activism

The growing availability and consumption of Fairtrade products is recognised as one of the most widespread ethically inspired market developments, and as an example of activist-driven change within the wider marketing system. The Fairtrade Towns movement, now operating in over 1700 towns and cities...

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Bibliographic Details
Authors: Peattie, Ken (Author) ; Samuel, Anthony (Author)
Format: Electronic Article
Language:English
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Published: Springer 2018
In: Journal of business ethics
Year: 2018, Volume: 153, Issue: 1, Pages: 265-282
Further subjects:B Market development
B Activism
B Fairtrade
B Localism
B Grounded Theory
Online Access: Volltext (kostenfrei)