Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity
Consumers have shown increasing interest in products that reflect social and environmental concerns—so-called “sustainable products.” Although consumers typically view sustainability positively, the ethical attributes of products do not always drive their preferences, which implies a trade-off betwe...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2018
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| In: |
Journal of business ethics
Year: 2018, Volume: 152, Issue: 3, Pages: 783-801 |
| Further subjects: | B
Ethical advertising claims
B Sustainable consumption B Ethical attribute trade-offs B Sustainability B Product congruity B Hedonic enjoyment |
| Online Access: |
Volltext (lizenzpflichtig) |