Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism
The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2018
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| In: |
Journal of business ethics
Year: 2018, Volume: 150, Issue: 4, Pages: 1213-1228 |
| Further subjects: | B
Gratitude
B Consumer behavior B Charitable behavior B Materialism |
| Online Access: |
Volltext (lizenzpflichtig) |