Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt

Gender is one of the most researched and contentious topics in consumer ethics research. It is common for researchers of gender studies to presume that women are more ethical than men because of their reputation for having a selfless, sensitive nature. Nevertheless, we found evidence that women beha...

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Bibliographic Details
Main Author: Bossuyt, Saar (Author)
Contributors: Van Kenhove, Patrick
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2018
In: Journal of business ethics
Year: 2018, Volume: 150, Issue: 3, Pages: 727-739
Further subjects:B Unethical consumer behavior
B gender ethics
B Social desirability bias
B Behavioral experiments
B Consumer ethics
B gender differences
B Assertiveness
Online Access: Presumably Free Access
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