Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective
With the increasing popularity of social media, a new ethics debate has arisen over marketing and technology in the current digital era. People are using online communities but they have concern about information credibility through word of mouth in these platforms. Social media is becoming increasi...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2018
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| In: |
Journal of business ethics
Year: 2018, Volume: 149, Issue: 4, Pages: 799-810 |
| Further subjects: | B
Social word of mouth
B Information usefulness B Information credibility B Word-of-mouth adoption B Social media B Social Support B marketing ethics |
| Online Access: |
Volltext (kostenfrei) |
