RT Article
T1 Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective
JF Journal of business ethics
VO 149
IS 4
SP 799
OP 810
A1 Hajli, Nick
LA English
YR 2018
UL https://ixtheo.de/Record/1785664646
AB With the increasing popularity of social media, a new ethics debate has arisen over marketing and technology in the current digital era. People are using online communities but they have concern about information credibility through word of mouth in these platforms. Social media is becoming increasingly influential in shaping individuals’ decision-making as more and better quality information about products is made available. In this research, a social word-of-mouth model proposes using a survey to test the model in a popular travel community. The model highlights the role of social media and social support in social networking sites (SNSs), identifying increasing credibility and information usefulness resulting in an ethical environment to adopt word of mouth. The theoretical and practical implications of the study are both detailed.
K1 Social Support
K1 Information usefulness
K1 Word-of-mouth adoption
K1 Social Media
K1 Social word of mouth
K1 Information credibility
K1 marketing ethics
DO 10.1007/s10551-016-3036-7