Product Placement in Old and New Media: Examining the Evidence for Concern
We provide an overview of the development of product placements within traditional and newer electronic media, followed by a critique of current regulations where they exist and highlight the challenges this form of brand promotion presents to regulators. We note the weaknesses in current theoretica...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
2018
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In: |
Journal of business ethics
Year: 2018, Volume: 147, Issue: 3, Pages: 605-618 |
Further subjects: | B
Tobacco
B Television B Promotional regulation B Sunbeds B Brands B Alcohol B product placement B Children |
Online Access: |
Volltext (lizenzpflichtig) |