Product Placement in Old and New Media: Examining the Evidence for Concern
We provide an overview of the development of product placements within traditional and newer electronic media, followed by a critique of current regulations where they exist and highlight the challenges this form of brand promotion presents to regulators. We note the weaknesses in current theoretica...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2018
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| In: |
Journal of business ethics
Year: 2018, Volume: 147, Issue: 3, Pages: 605-618 |
| Further subjects: | B
Tobacco
B Television B Promotional regulation B Sunbeds B Brands B Alcohol B product placement B Children |
| Online Access: |
Volltext (lizenzpflichtig) |