CSR Initiatives as Market Signals: A Review and Research Agenda

The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehen...

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Bibliographic Details
Main Author: Zerbini, Fabrizio (Author)
Format: Electronic Article
Language:English
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Published: Springer 2017
In: Journal of business ethics
Year: 2017, Volume: 146, Issue: 1, Pages: 1-23
Further subjects:B Signaling
B CSR initiatives
B Signals
B Strategic CSR
B Ethicality
Online Access: Volltext (JSTOR)
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