The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior
The “gift exchange theory” articulated by Marcel Mauss, along with his core concept of a threefold obligation (giving/receiving/returning), is the dominant theoretical framework used to explain the majority of gift issues in marketing. This perspective assumes that some interest always lies behind g...
| Authors: | ; ; |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
2017
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| Em: |
Journal of business ethics
Ano: 2017, Volume: 145, Número: 4, Páginas: 739-755 |
| Outras palavras-chave: | B
Catholic Social Teaching
B Consumer behavior B Need to give gratuitously B Veneno B Gratuitousness |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
