The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior
The “gift exchange theory” articulated by Marcel Mauss, along with his core concept of a threefold obligation (giving/receiving/returning), is the dominant theoretical framework used to explain the majority of gift issues in marketing. This perspective assumes that some interest always lies behind g...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2017
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| In: |
Journal of business ethics
Year: 2017, Volume: 145, Issue: 4, Pages: 739-755 |
| Further subjects: | B
Catholic Social Teaching
B Consumer behavior B Need to give gratuitously B Poison B Gratuitousness |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
