Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices
This research investigates the influence that consumers’ perceptions of retail business ethics have on their responses (trust and loyalty) when retailers either create social discount spaces (integrated or collaborative) or do not. Using scenarios to imply these social practices and structural equat...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2017
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| In: |
Journal of business ethics
Year: 2017, Volume: 141, Issue: 3, Pages: 435-449 |
| Further subjects: | B
Corporate social responsibility
B Social discount B ethical perceptions B Retailing B Reputation B Loyalty B Trust |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |