Can “Real” Men Consume Ethically? How Ethical Consumption Leads to Unintended Observer Inference
Consumers often intend to create a socially responsible identity by consuming ethically. Observers, however, do not limit their inferences to the specific identity consumers intend to project. To illustrate, we examine how observers make inferences about consumers on the basis of their ethical consu...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2016
|
| In: |
Journal of business ethics
Year: 2016, Volume: 139, Issue: 1, Pages: 129-145 |
| Further subjects: | B
Inference making
B Impression Management B Ethical consumption B socially responsible B Gender role orientation |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |