The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives
The brand personality of nonprofit service organizations (NPO) is a focal cue for individuals engaging in pro-social behavior. However, the positive effect of brand personality on donors’ intention to engage pro-socially may be affected in cases in which NPOs provide monetary incentives to those don...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2016
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| In: |
Journal of business ethics
Year: 2016, Volume: 138, Issue: 3, Pages: 589-600 |
| Further subjects: | B
Nonprofit Organization
B Blood donation B Monetary incentives B Social Exchange Theory |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |