Market Orientation and CSR: Performance Implications
Corporate social responsibility (CSR) has become of great interest to both researchers and practitioners alike with much discussion on whether the costs outweigh the performance implications. CSR has become a firm strategic tool (not only an ethical concept) as firms recognize that the customer valu...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2016
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| In: |
Journal of business ethics
Year: 2016, Volume: 137, Issue: 2, Pages: 269-284 |
| Further subjects: | B
Market orientation
B CSR B Performance B Customer interaction B Customer Orientation |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |