The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-affirmation on Consumers’ Propensity to Choose Green Hotels

Previous research on consumers’ willingness to choose a green hotel has yielded mixed results, with some studies indicating a positive relationship with the hotel’s CSR initiatives, while others suggesting that there is no booking advantage for hotels going green. The present research seeks to under...

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Autori: Gao, Yixing (Autore) ; Mattila, Anna S. (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2016
In: Journal of business ethics
Anno: 2016, Volume: 136, Fascicolo: 3, Pagine: 575-585
Altre parole chiave:B Social Inclusion
B CSR
B Green hotels
B social exclusion
B Self-affirmation
B Option popularity
B Willingness to choose green hotels
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)