Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets
Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of ethical consumerism to an increase in ethical consumer concerns and motivations, widened distribution...
| Autores principales: | ; ; ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2016
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| En: |
Journal of business ethics
Año: 2016, Volumen: 136, Número: 1, Páginas: 181-197 |
| Otras palabras clave: | B
Schwartz value theory
B personal values B Fairtrade B Ethical consumerism B Theory of planned behaviour |
| Acceso en línea: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
