Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets

Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of ethical consumerism to an increase in ethical consumer concerns and motivations, widened distribution...

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Authors: Yamoah, Fred Amofa (Author) ; Duffy, Rachel (Author) ; Petrovici, Dan (Author) ; Fearne, Andrew P. (Author)
格式: 电子 文件
语言:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2016
In: Journal of business ethics
Year: 2016, 卷: 136, 发布: 1, Pages: 181-197
Further subjects:B Schwartz value theory
B personal values
B Fairtrade
B Ethical consumerism
B Theory of planned behaviour
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