Exploring Factors Affecting Digital Piracy Using the Norm Activation and UTAUT Models: The Role of National Culture

We develop and use an integrated individual-level model to explain the driving forces behind digital piracy (DP) practice in two nations. The proposed model combines the Norm Activation model and Unified Theory of Acceptance and Use of Technology models. This study also explores the effect of cultur...

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Bibliographic Details
Authors: Udo, Godwin (Author) ; Bagchi, Kallol (Author) ; Maity, Moutusy (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2016
In: Journal of business ethics
Year: 2016, Volume: 135, Issue: 3, Pages: 517-541
Further subjects:B Digital piracy
B UTAUT
B National Culture
B NAM
B Personal norms
Online Access: Volltext (lizenzpflichtig)