Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products
Corporate social responsibility (CSR) research has focused often on the business returns of corporate social initiatives but less on their possible social returns. We study an actual company–consumer partnership CSR initiative promoting ecologically correct and conscious consumption of bottled miner...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2016
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| In: |
Journal of business ethics
Year: 2016, Volume: 135, Issue: 2, Pages: 253-264 |
| Further subjects: | B
Moral elevation
B Corporate social responsibility B Socially responsible consumption B Skepticism B Extrinsic and intrinsic motives of corporations |
| Online Access: |
Volltext (lizenzpflichtig) |