Are ‘Green Brides’ More Attractive? An Empirical Examination of How Prospective Partners’ Environmental Reputation Affects the Trust-Based Mechanism in Alliance Formation
There is theoretical and empirical evidence that firms’ environmental performance has ramifications for their appeal to various stakeholders. Yet, we know little about how this plays out in the context of strategic alliance formation. Stated differently, research is lacking on how ‘green’ prospectiv...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2015
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| In: |
Journal of business ethics
Year: 2015, Volume: 132, Issue: 4, Pages: 813-830 |
| Further subjects: | B
experimental method
B Corporate environmentalism B Business Ethics B Strategic cognition perspective B Strategic alliance formation B Environmental reputation B Interfirm trust |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
