RT Article T1 Strengthening Moral Judgment: A Moral Identity-Based Leverage Strategy in Business Ethics Education JF Journal of business ethics VO 131 IS 3 SP 527 OP 534 A1 Neesham, Cristina A2 Gu, Jun LA English YR 2015 UL https://ixtheo.de/Record/1785655787 AB In this study, we examine the relationship between appeal to self-perceptions of moral identity, included in the teaching of ethics, and the strengthening of moral judgment among postgraduate business students. As appeal to moral identity emphasizes personal engagement in the appraisal of an ethically charged situation, it addresses critiques of abstract rule application and principle transfer leveled at traditional business ethics teaching. Eighty-one participants (divided into experimental and control groups) completed a series of reflective writing exercises throughout a twelve-week business ethics unit. Based on an instrument completed at the beginning and end of the education process, our results indicate a positive shift in moral judgement intensity. We, therefore, recommend appeal to moral identity as a leverage strategy to be employed in business ethics education in order to strengthen students’ moral judgment. K1 Teaching Business Ethics K1 Moral self-perception K1 Moral Psychology K1 Moral Judgment K1 Moral Identity K1 Ethics education innovation DO 10.1007/s10551-014-2483-2