Brand Social Responsibility: Conceptualization, Measurement, and Outcomes
Social responsibility is typically examined at the firm level, yet there are instances in which consumers’ social responsibility perceptions of the firm’s product brands differ from social responsibility perceptions with regard to the firm [i.e., corporate social responsibility (CSR)]. This article...
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
|
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2015
|
| В: |
Journal of business ethics
Год: 2015, Том: 131, Выпуск: 2, Страницы: 375-399 |
| Другие ключевые слова: | B
Measurement
B Social Responsibility B Sustainability B Branding |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |