Brand Social Responsibility: Conceptualization, Measurement, and Outcomes
Social responsibility is typically examined at the firm level, yet there are instances in which consumers’ social responsibility perceptions of the firm’s product brands differ from social responsibility perceptions with regard to the firm [i.e., corporate social responsibility (CSR)]. This article...
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
2015
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| Em: |
Journal of business ethics
Ano: 2015, Volume: 131, Número: 2, Páginas: 375-399 |
| Outras palavras-chave: | B
Measurement
B Social Responsibility B Sustainability B Branding |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |