RT Article
T1 Theoretical Lenses for Understanding the CSR–Consumer Paradox
JF Journal of business ethics
VO 130
IS 4
SP 775
OP 787
A1 Janssen, Catherine
A1 Vanhamme, Joëlle
A2 Vanhamme, Joëlle
LA English
YR 2015
UL https://ixtheo.de/Record/1785655361
AB Consumer surveys repeatedly suggest that corporate social responsibility (CSR) and products’ social, environmental, or ethical attributes enhance consumers’ purchase intentions. The realization that CSR still has only a minor impact on consumers’ actual purchase decisions thus represents a puzzling paradox. Whereas prior literature on consumer decision making provides valuable insights into the factors that impede or facilitate consumers’ socially responsible consumption decisions, such elements may be only the tip of the iceberg. To gain a fuller understanding of the CSR–consumer paradox, this study proposes investigating the phenomenon through additional theoretical lenses, namely, a clinical psychology, an evolutionary psychology/biology, a social psychology, and an economic and economic psychology lens. From these four unique theoretical lenses, the authors derive an integrative framework and draw several propositions for further research.
K1 Behavior
K1 Economics
K1 Clinic and Social Psychology
K1 Evolutionary
K1 CSR
DO 10.1007/s10551-014-2111-1