Corporate Social ‘Irresponsibility’: Are Consumers’ Biases in Attribution of Blame Helping Companies in Product–Harm Crises Involving Hybrid Products?
In recent years, there have been several high-profile recalls of hybrid products (those where organizations in multiple countries take part in the design, component sourcing, manufacturing, and marketing of a product). If consumers perceive a global firm to be responsible for the recall, then it wil...
| Главный автор: | |
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| Другие авторы: | ; |
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2015
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| В: |
Journal of business ethics
Год: 2015, Том: 130, Выпуск: 3, Страницы: 651-663 |
| Другие ключевые слова: | B
Product recall
B Attribution of blame B Hybrid products B Brand familiarity |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |