Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products
Research shows that commitment-based interventions are among the most effective strategies to encourage pro-environmental behaviors, but methods to elicit commitments from a large number of individuals (i.e., door-to-door or phone campaigns) are often costly and unrealistic. Predictions requests—a c...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2015
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| In: |
Journal of business ethics
Year: 2015, Volume: 129, Issue: 1, Pages: 59-75 |
| Further subjects: | B
Self-construal
B Social influence B Self-prophecy B Social Responsibility B Ethical attributes B Ethical consumption B Sustainability in marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |