Ethical Efficacy as a Measure of Training Effectiveness: An Application of the Graphic Novel Case Method Versus Traditional Written Case Study

The study explores the use of Graphic Novels as an innovative form of training that may improve an individual’s ethical efficacy. A quantitative comparison of the graphic novel method and the traditional written case study is analyzed. The literature on ethics, graphic novels, and training are broug...

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Bibliographic Details
Main Author: Fischbach, Sarah (Author)
Format: Electronic Article
Language:English
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Published: Springer 2015
In: Journal of business ethics
Year: 2015, Volume: 128, Issue: 3, Pages: 603-615
Further subjects:B Case study
B Ethical efficacy
B Bribery
B Personal Selling
B Graphic novel
Online Access: Volltext (JSTOR)
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