The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China
This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior (UCB) is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB’s dev...
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2015
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| In: |
Journal of business ethics
Year: 2015, Volume: 128, Issue: 2, Pages: 411-432 |
| Further subjects: | B
Unethical consumer behavior
B Relational interaction B Guanxi B Consumer ethics |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior (UCB) is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB’s developmental process in a relational society. The framework reveals 4 levels (i.e., the socio-cultural, individual psychological, situational, and individual behavioral levels) and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be considered the result of a purely individual behavior choice. | ||
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