The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent...

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Κύριοι συγγραφείς: Plewa, Carolin (Συγγραφέας) ; Conduit, Jodie (Συγγραφέας) ; Quester, Pascale G. (Συγγραφέας) ; Johnson, Claire (Συγγραφέας)
Τύπος μέσου: Ηλεκτρονική πηγή Άρθρο
Γλώσσα:Αγγλικά
Έλεγχος διαθεσιμότητας: HBZ Gateway
Journals Online & Print:
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Fernleihe:Fernleihe für die Fachinformationsdienste
Έκδοση: Springer Science + Business Media B. V 2015
Στο/Στη: Journal of business ethics
Έτος: 2015, Τόμος: 127, Τεύχος: 3, Σελίδες: 643-659
Άλλες λέξεις-κλειδιά:B CSR image
B Απόδοση (ψυχολογία)
B Consumer
B Corporate volunteering
B Loyalty
B Word-of-mouth
Διαθέσιμο Online: Πιθανολογούμενα δωρεάν πρόσβαση
Volltext (JSTOR)
Volltext (lizenzpflichtig)
Περιγραφή
Σύνοψη:Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.
ISSN:1573-0697
Περιλαμβάνει:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-014-2066-2