The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective
Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent...
Κύριοι συγγραφείς: | ; ; ; |
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Τύπος μέσου: | Ηλεκτρονική πηγή Άρθρο |
Γλώσσα: | Αγγλικά |
Έλεγχος διαθεσιμότητας: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Έκδοση: |
Springer Science + Business Media B. V
2015
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Στο/Στη: |
Journal of business ethics
Έτος: 2015, Τόμος: 127, Τεύχος: 3, Σελίδες: 643-659 |
Άλλες λέξεις-κλειδιά: | B
CSR image
B Απόδοση (ψυχολογία) B Consumer B Corporate volunteering B Loyalty B Word-of-mouth |
Διαθέσιμο Online: |
Πιθανολογούμενα δωρεάν πρόσβαση Volltext (JSTOR) Volltext (lizenzpflichtig) |
Σύνοψη: | Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research. |
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ISSN: | 1573-0697 |
Περιλαμβάνει: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1007/s10551-014-2066-2 |