RT Article
T1 The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective
JF Journal of business ethics
VO 127
IS 3
SP 643
OP 659
A1 Plewa, Carolin
A1 Conduit, Jodie
A1 Quester, Pascale G.
A1 Johnson, Claire
LA English
PB Springer Science + Business Media B. V
YR 2015
UL https://ixtheo.de/Record/1785653636
AB Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.
K1 Word-of-mouth
K1 Loyalty
K1 Attribution
K1 Consumer
K1 CSR image
K1 Corporate volunteering
DO 10.1007/s10551-014-2066-2