Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution

This paper examines how industrial buyers’ attributions of their suppliers’ actions of corporate social responsibility (CSR) are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are more st...

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Autori: Pai, Da Chang (Autore) ; Lai, Chi-Shiun (Autore) ; Chiu, Chih-Jen (Autore) ; Yang, Chin-Fang (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2015
In: Journal of business ethics
Anno: 2015, Volume: 126, Fascicolo: 4, Pagine: 685-696
Altre parole chiave:B industrial brand equity
B Attribuzione
B Brand advocacy
B Corporate social responsibility (CSR)
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)