Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility
Developing trust in a company is a significant part of building the company-consumer relationship. Previous studies have sought to identify the positive consequences of trust such as loyalty and repurchase, but the question of what builds trust remains largely unanswered. To answer the question, we...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2014
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| In: |
Journal of business ethics
Year: 2014, Volume: 125, Issue: 2, Pages: 253-265 |
| Further subjects: | B
sustainable business
B Transparency B Social Responsibility B Word-of-mouth B Trust |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |