The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product
This paper investigates the effectiveness of a new traceability label on consumer willingness to buy the labelled product and whether the effect is mediated by moral affective evaluations of the product. A between-subjects factorial design was used to test (a) the effect of a new traceability label...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2014
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| In: |
Journal of business ethics
Year: 2014, Volume: 124, Issue: 2, Pages: 283-295 |
| Further subjects: | B
Traceability
B Chocolate B Consumer willingness-to-buy B Labelling |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |