Behavioral Factors Affecting Students’ Intentions to Enroll in Business Ethics Courses: A Comparison of the Theory of Planned Behavior and Social Cognitive Theory Using Self-Identity as a Moderator

The current study used both Ajzen’s theory of planned behavior (TPB) and Bandura’s social cognitive theory (SCT) to examine the intentions of business undergraduate students toward taking elective ethics courses and investigated the role of self-identity in this process. The study was prospective in...

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Bibliographic Details
Authors: Cheng, Pi-Yueh (Author) ; Chu, Mei-Chin (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2014
In: Journal of business ethics
Year: 2014, Volume: 124, Issue: 1, Pages: 35-46
Further subjects:B theory of planned behavior
B Self-identity
B Social cognitive theory
B Business ethics education
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