Deconstructing Subtle Racist Imagery in Television Ads
Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensio...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2014
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| In: |
Journal of business ethics
Year: 2014, Volume: 123, Issue: 3, Pages: 421-436 |
| Further subjects: | B
Negative imagery
B Negative stereotypes B Subtle versus overt racial bias B Advertising B Dimensional qualitative research |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |