Consumer Reactions to Corporate Tax Strategies: Effects on Corporate Reputation and Purchasing Behavior
On the basis of an interdisciplinary approach linking taxation, marketing, and corporate social responsibility, the present research investigates the effects of media reports on aggressive and responsible corporate tax strategies (CTSs) on corporate success with consumers. By means of two laboratory...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2014
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| In: |
Journal of business ethics
Year: 2014, Volume: 123, Issue: 2, Pages: 309-326 |
| Further subjects: | B
Corporate social responsibility
B Price Premium B Corporate Reputation B Corporate Social Responsibility Activity B Purchase Intention |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |