Conscious Enterprise Emergence: Shared Value Creation Through Expanded Conscious Awareness

We propose conscious awareness as a mechanism for creating “shared value”; a form of value that Porter describes as putting social and community needs before profit. We explore the mechanism empirically in an entrepreneurial context and find that spiritual practices increase conscious awareness whic...

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Bibliographic Details
Published in:Journal of business ethics
Authors: Pavlovich, Kathryn (Author) ; Corner, Patricia Doyle (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2014
In: Journal of business ethics
Year: 2014, Volume: 121, Issue: 3, Pages: 341-351
Further subjects:B Shared value creation
B Spirituality
B Entrepreneurship
B Yoga
B Conscious enterprise
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Summary:We propose conscious awareness as a mechanism for creating “shared value”; a form of value that Porter describes as putting social and community needs before profit. We explore the mechanism empirically in an entrepreneurial context and find that spiritual practices increase conscious awareness which, in turn, shapes entrepreneurial intentions and venture characteristics focused on shared value.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-013-1726-y