How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior
In accordance with societal norms and values, consumers readily indicate their positive attitudes toward sustainability. However, they hardly take sustainability into account when engaging in exchange relationships with companies. To shed light on this paradox, this paper investigates whether defens...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2014
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| In: |
Journal of business ethics
Year: 2014, Volume: 121, Issue: 1, Pages: 29-45 |
| Further subjects: | B
Attitude–behavior inconsistencies
B Consumer behavior B qualitative methods B Social Learning Theory B Defense mechanisms |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |