Social Media for Socially Responsible Firms: Analysis of Fortune 500’s Twitter Profiles and their CSR/CSIR Ratings
The instrumental benefits of firm’s CSR activities are contingent upon the stakeholders’ awareness and favorable attribution. While social media creates an important momentum for firms to cultivate favorable awareness by establishing a powerful framework of stakeholder relationships, the opportuniti...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2013
|
| In: |
Journal of business ethics
Year: 2013, Volume: 118, Issue: 4, Pages: 791-806 |
| Further subjects: | B
CSR
B Social media B CSIR B Twitter |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000caa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1785649787 | ||
| 003 | DE-627 | ||
| 005 | 20230331053405.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s2013 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1007/s10551-013-1961-2 |2 doi | |
| 035 | |a (DE-627)1785649787 | ||
| 035 | |a (DE-599)KXP1785649787 | ||
| 035 | |a (DE-He213)s10551-013-1961-2-e | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Lee, Kiljae |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Social Media for Socially Responsible Firms: Analysis of Fortune 500’s Twitter Profiles and their CSR/CSIR Ratings |
| 264 | 1 | |c 2013 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a The instrumental benefits of firm’s CSR activities are contingent upon the stakeholders’ awareness and favorable attribution. While social media creates an important momentum for firms to cultivate favorable awareness by establishing a powerful framework of stakeholder relationships, the opportunities are not distributed evenly for all firms. In this paper, we investigate the impact of CSR credentials on the effectiveness of social media as a stakeholder-relationship management platform. The analysis of Fortune 500 companies in the Twitter sphere reveals that a higher CSR rating is a strong indicator of an earlier adoption, a faster establishment of online presence (followers), a higher responsiveness to the firm’s identity (replies and mentions), and a stronger virality of the messages (retweets). Incidentally, the higher CSIR rating is also found to be associated with the stronger virality. Our findings also suggest that socially responsible firms can harvest proactive stakeholders’ participation (user-driven communication) without investing more resources (firm-driven communication). As the first study that conceptualizes the social media as a proponent of CSR, this paper contends that “being socially responsible” makes more practical sense for firms with the rise of social media. | ||
| 601 | |a Social Media | ||
| 601 | |a Twitter | ||
| 650 | 4 | |a Twitter | |
| 650 | 4 | |a Social Media | |
| 650 | 4 | |a CSIR | |
| 650 | 4 | |a CSR | |
| 700 | 1 | |a Oh, Won-Yong |e VerfasserIn |4 aut | |
| 700 | 1 | |a Kim, Namhyeok |e VerfasserIn |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982 |g 118(2013), 4, Seite 791-806 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnns |
| 773 | 1 | 8 | |g volume:118 |g year:2013 |g number:4 |g pages:791-806 |
| 856 | |3 Volltext |u http://www.jstor.org/stable/42921266 |x JSTOR | ||
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-013-1961-2 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 935 | |a mteo | ||
| 936 | u | w | |d 118 |j 2013 |e 4 |h 791-806 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033708677 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785649787 | ||
| LOK | |0 005 20220112043806 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#03D5A1A23D9F303C66FBEAAC3BD94FBFB132F86E | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/42921266 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| STA | 0 | 0 | |a Social media,Social media,Twitter |
| STB | 0 | 0 | |a Réseaux sociaux,Médias sociaux,Twitter |
| STC | 0 | 0 | |a Media social,Twitter |
| STD | 0 | 0 | |a Social media,Twitter |
| STE | 0 | 0 | |a 虚拟小区,计算机社群,电子社群 |
| STF | 0 | 0 | |a Twitter,虛擬社區,電腦社群,電子社群 |
| STG | 0 | 0 | |a Mídia social,Twitter |
| STH | 0 | 0 | |a Социальные медиа,Твиттер |
| STI | 0 | 0 | |a Twitter (πλατφόρμα λογισμικού),Μέσα κοινωνικής δικτύωσης,Social media |
| SYE | 0 | 0 | |a X , Soziale Medien |