The Pursuit of Empowerment through Social Media: Structural Social Capital Dynamics in CSR-Blogging
With the emergence of participative social media, the ways in which stakeholders may interact with companies are changing. Social media and Web 2.0 technologies change gatekeeping mechanisms and the distribution of information. In consequence, organizations must realize that they are structurally em...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2013
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| In: |
Journal of business ethics
Year: 2013, Volume: 118, Issue: 4, Pages: 759-775 |
| Further subjects: | B
Social Network Analysis
B Web 2.0 B Structural social capital B Social media B Online communication |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |