RT Article
T1 Tweetjacked: The Impact of Social Media on Corporate Greenwash
JF Journal of business ethics
VO 118
IS 4
SP 747
OP 757
A1 Lyon, Thomas P. 1959-
A1 Montgomery, A. Wren
A2 Montgomery, A. Wren
LA English
YR 2013
UL https://ixtheo.de/Record/1785649752
AB We theorize that social media will reduce the incidence of corporate greenwash. Drawing on the management literature on decoupling and the economic literature on information disclosure, we characterize specifically where this effect is likely to be most pronounced. We identify important differences between social media and traditional media, and present a theoretical framework for understanding greenwash in which corporate environmental communications may backfire if citizens and activists feel a company is engaging in excessive self-promotion. The framework allows us to draw out a series of propositions regarding the impact of social media on corporate decisions whether to greenwash, and what channels to use for environmental communication. We conclude with a number of suggestions for future research.
K1 Social Media
K1 Legitimacy
K1 Information Disclosure
K1 Greenwash
K1 Decoupling
K1 Corporate Social Responsibility
DO 10.1007/s10551-013-1958-x