On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues
To contribute to the debate on the role of social media in responsible business, this article explores blogger buzz in reaction to food companies’ press releases on health and obesity issues, considering the content and the level of fit between the CSR initiatives and the company. Findings show that...
| Authors: | ; ; |
|---|---|
| 格式: | 电子 文件 |
| 语言: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
2013
|
| In: |
Journal of business ethics
Year: 2013, 卷: 118, 发布: 4, Pages: 695-707 |
| Further subjects: | B
Press releases
B Food companies B Corporate Responsibility B 虚拟小区 B Obesity B Health B Blogging |
| 在线阅读: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
