On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues
To contribute to the debate on the role of social media in responsible business, this article explores blogger buzz in reaction to food companies’ press releases on health and obesity issues, considering the content and the level of fit between the CSR initiatives and the company. Findings show that...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2013
|
| In: |
Journal of business ethics
Year: 2013, Volume: 118, Issue: 4, Pages: 695-707 |
| Further subjects: | B
Press releases
B Food companies B Corporate Responsibility B Obesity B Health B Social media B Blogging |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |