Reciprocity in Corporate Social Responsibility and Channel Performance: Do Birds of a Feather Flock Together?

Corporate social responsibility (CSR) is more and more important in the supply chain. Drawing from the stakeholder theory and channel relational reciprocity literature, we develop and empirically support a theoretical framework. Our framework predicts that CSR reciprocity between buyer and seller fi...

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Bibliographic Details
Authors: Luo, Xueming (Author) ; Zheng, Qinqin (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2013
In: Journal of business ethics
Year: 2013, Volume: 118, Issue: 1, Pages: 203-213
Further subjects:B Market Competition
B CSR reciprocity
B Channel performance
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