RT Article
T1 East Meets West: Toward a Universal Ethic of Virtue for Global Business
JF Journal of business ethics
VO 116
IS 4
SP 703
OP 715
A1 Koehn, Daryl 1955-
LA English
YR 2013
UL https://ixtheo.de/Record/1785648748
AB Rudyard Kipling famously penned, “East is East, West is West, and never the twain shall meet.” His poetic line suggests that Eastern and Western cultures are irreconcilably different and that their members engage in fundamentally incommensurable ethical practices. This paper argues that differing cultures do not necessarily operate by incommensurable moral principles. On the contrary, if we adopt a virtue ethics perspective, we discover that East and West are always meeting because their virtues share a natural basis and structure. This article sketches the rudiments of what a universal virtue ethic might look like. Such an ethic is especially relevant and valuable in this era of global business.
K1 Global business
K1 Virtue Ethics
K1 universal ethic
K1 Ethical Relativism
K1 Confucius
K1 Aristotle
DO 10.1007/s10551-013-1816-x