The Ethics of Marketing to Vulnerable Populations
An orthodox view in marketing ethics is that it is morally impermissible to market goods to specially vulnerable populations in ways that take advantage of their vulnerabilities. In his signature article “Marketing and the Vulnerable,” Brenkert (Bus Ethics Q Ruffin Ser 1:7–20, 1998) provided the fir...
| Autori: | ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2013
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| In: |
Journal of business ethics
Anno: 2013, Volume: 116, Fascicolo: 2, Pagine: 403-413 |
| Altre parole chiave: | B
Ethics
B Consumer interests B Vulnerability B Market clients B Exploitation B Marketing |
| Accesso online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
