Dialogism in Corporate Social Responsibility Communications: Conceptualising Verbal Interaction Between Organisations and Their Audiences
We conceptualise CSR communication as a process of reciprocal influence between organisations and their audiences. We use an illustrative case study in the form of a conflict between firms and a powerful stakeholder which is played out in a series of 20 press releases over a 2-month period to develo...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2013
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| In: |
Journal of business ethics
Year: 2013, Volume: 115, Issue: 4, Pages: 665-679 |
| Further subjects: | B
CSR communication
B Intertextuality B Interaction B Dialogism |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |