Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework
This conceptual article applies the customer value (CV) concept in the context of green marketing aiming to provide insights on the factors that motivate and/or hinder the development of consumer–green brand relationships. The article draws upon existing literature on the streams of CV, relationship...
| Autori: | ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2013
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| In: |
Journal of business ethics
Anno: 2013, Volume: 115, Fascicolo: 1, Pagine: 75-92 |
| Altre parole chiave: | B
Customer value
B Green brands B Relationship quality B Loyalty B Cost |
| Accesso online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
